HISTORY

Improving quality of life, optimize the results of the athletes and especially contribute to the performance of those who seek a perfect body through the practice of weight training, this was the ideal that inspired the young entrepreneur Wilton Bastos Colle to found MIDWAY INTERNATIONAL LABS 1991.

Wilton, when was 18 years old already was a business executive, he owned a Weight Loss Clinical in Brasilia, Supplements Stores in São Paulo and Santos-SP and one of the major GYM in Brazil also in Santos. Practicing bodybuilding since the age of 12 years and since then taking supplements, he learned the importance of these products earlier, and the desires of consumers. He also had a strong American cultural influence through his father.

The investment in new business was successful, and increased demand for products demanded over time the growth of the company to ensure an even better service to customers. And in Goias(state) found the ideal conditions: The geographical location in central-western Brazil, a serious industrial policy in the region and to further motivate the change, excellent tax incentives.

Wilton Relied on his expertise in marketing and his ability to innovate, seeing a promising market quickly moved here to produce products of international quality. Since 1992 Midway maintains strategic alliances with suppliers in Europe, USA and Asia.

In 1994 Midway was present throughout the national territory and even exports to Argentina, Uruguay and Mexico. Since the beginning of its main business pillar is the strict control of quality, and also other important pillars of its ethics, automation of production, trade policy defined, transparency and product assures what is offering in its labeling.

In 1996, as many large companies, opened a Unit in Anapolis-GO, considering tax and strategic location, in addition to being part of a industry pole wide range of specialized workers.

We believe that the number of fitness centers, gym, martial arts, swimming, etc, almost tripled since 1991 and that each new member of them in some way had contact with supplements, not to mention the people that began to practice walking, which are also potential consumers.

In 2001, Midway had the largest installed capacity of manufacturing and production sector and also the biggest billing. Today, 2007, we have a constructed area of 12,500 m2 located in 80,000 m2 of total area, our products export to USA, Chile, Peru, Bolivia, Argentina, Costa Rica, Venezuela and Uruguay, which can generate resources to continue investing as we're now in a new industrial pole (the most modern in Latin America) in the city of Palmeiras de Goiás-GO, which beyond the current production will be produced energy drinks, cyber drinks and supplements in longa vida Tetra Pak packaging.

Thanks to our massive marketing campaigns over the years of our existence, and spread information about the consumption of creatine, glutamine, BCAA, protein shakes and diet, among others, making the market grow and foremost, meet the expectations of millions of consumers.

MIDWAY IS QUALITY OF LIFE!

MIDWAY IS GUARANTEE OF RESULTS!

OUR MISSION

Midway´s purposes is to offer our consumers, nutritional supplements of superior quality and fair price, conducting our business with responsibility by seeking the appropriate and necessary profit to our growth. MIDWAY´s growth improves our productivity, promotes opportunities for new jobs, improves the performance of the company, increasing our investment in research and therefore offers new and better products to our esteemed consumers. We want to improve the life quality of people around the world, the concept of massive consumption of food supplements, Energy Drinks and Cyber-so to become a habit for humanity.

MORAL

-Ethics and social responsibility.

- Working by the law and with full transparency in marketplace.

- Live by the results and not by appearances.

- Never intends in any way with "unreal benefits."

- Treat everyone with fairness and equality within and outside the company.

- Everything that is done taking into consideration the safety and the environment.

- Goals set and firm in our decisions.

- Do not run away from our principles even if it means loss.

-Quality above all.